Today Sako's albums are runaway bestsellers across the Diaspora. He is particularly popular with young, urban Armenians, who have come to appreciate his lush, ultramodern beats mated to an Armenian sensibility.
Sako's songs today are among the most requested and played on television programs and Internet radio, including yerevannight.com.
While his popularity grows, the singer also continues to be involved in humanitarian projects that are close to his heart. Recently, when a bone-marrow donor was being sought for a sick child in Armenia, Sako was informed that, out of 15,000 candidates, his blood type was the only one that matched the child's. Without hesitation, he agreed to a bone-marrow transplant, thus helping save the child's life. Sako's readiness was in part driven by a desire to honor the memory of one of his closest friends, the well-known Los Angeles videographer Boris Nerses, whose untimely death had devastated him.
Now enjoying recognition throughout Armenia and the Diaspora, Sako has appeared in concerts across the United States, Canada, and Europe. What make his sound unique are fresh material, a signature style that has created a dynamic stage persona, and peerless production values. As he keeps polishing his voice, Sako devotes much of his energies to exploring the wondrous layers of the Armenian musical legacy.
Given his passion for the craft, it's no surprise that Sako's performances have always entranced his audiences, providing them with the sensations of great art. As the young singer continues to sharpen his skills and further improve his natural gift, he derives fresh inspiration from an ever-growing base of loyal fans.
Sako has proven to the world that he is and forever will remain the best Armenian pop singer. His unique style and mesmerizing delivery is invincible. Sako is an icon in the Armenian music industry. He has captivated many lives with his walk, talk, and talent. Ranging from the originality of his CD covers, the composition of his songs and his incomparable style, the gifted artist continues to amaze fans. No one can ever be too sure of what Sako will come up with next. As he always says This one is for you.